BRAND STORY
Brand Introduction
HARMAN is the world's largest professional audio, video, lighting, and control systems company, integrating 11 iconic brands including JBL Professional, Crown, BSS, AMX, AKG, Soundcraft, Martin, FLUX::, dbx, Lexicon, and DigiTech. Its product ecosystem covers line array speakers, amplifiers, DSPs, digital mixing consoles, automated lighting, control systems, AV-over-IP distribution, and spatial audio software, serving markets such as entertainment performances, corporate, education, government, and fixed installations.
HARMAN was founded in 1953 and has been a wholly owned subsidiary of Samsung Electronics since 2017. Headquartered in Stamford, Connecticut, USA, the company has approximately 30,000 employees globally, with its product research and development center located in Northridge, California. It primarily serves markets such as touring, installed sound, broadcast, cinema, corporate, education, government, hospitality, and houses of worship. Recent milestones include the acquisition of FLUX:: Immersive audio software (2022), 66 AMX products receiving US Department of Defense JITC certification, the JBL Professional VTX A6 winning the 2024 NAMM TEC Award, and the launch of the BSS Soundweb OMNI unified collaboration platform and the AMX MUSE next-generation automation system.
CORE STRENGTHS
Exclusive Technology and Core Advantages
A complete professional AV ecosystem of multi-brand integration
Integrating 11 iconic brands—including JBL Professional speakers, Crown amplifiers, BSS DSP, AMX control systems, AKG microphones, Soundcraft mixers, Martin lighting, and FLUX:: immersive audio—to provide a single-vendor, end-to-end AV integration solution for various venues.
Immersive spatial audio technology
FLUX:: spatial audio software enables precise 3D positioning of audio objects for use in concert halls, theme parks, cinemas, and broadcast production, delivering an accurate immersive sound experience for various speaker array configurations, and supporting binaural headphone mixing to Dolby Atmos-compatible live production workflows.
BSS Soundweb OMNI Unified Collaboration Platform
BSS Soundweb OMNI integrates audio processing, video routing, control, USB, and the user interface into a single application-defined DSP platform. Designed specifically for modern collaborative spaces, it replaces multiple standalone devices with a scalable architecture, simplifying deployment and operations.
AMX Control and AV-over-IP Facility-Wide Management
AMX control systems and SVSI AV-over-IP codecs provide centralized, cross-space management capabilities for enterprise AV environments. Applied in Fortune 100 boardrooms, government command centers, and university campuses, they control video sources, displays, audio, and room automation through a single interface.
AWARDS & RECOGNITION






