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Sony

   BRAND STORY

Brand Introduction

Sony

Sony SRG series professional cameras include PTZ and fixed-lens IP cameras designed for collaboration spaces, classrooms, lecture halls, government chambers, healthcare facilities, and houses of worship. Equipped with Sony Exmor R™ CMOS image sensors, they deliver 4K/60p video and exceptional low-light sensitivity. Core features include PTZ Motion Sync, Picture Freeze presets, NDI|HX all-IP workflow compatibility, and single-cable PoE installation. The lineup includes wide-angle fixed-lens models, high-magnification PTZ models, and compact high-magnification fixed-lens models.

Founded in Tokyo, Japan, in 1946, Sony is the world’s largest manufacturer of CMOS image sensors (with a global market share of approximately 55% in 2020) and has decades of deep expertise in professional imaging technology. Sony serves the broadcast, live production, film, education, corporate, and medical markets.SRG cameras can be directly integrated with Sony’s REA-C1000 AI edge analytics device to enable automatic speaker tracking; they support both IP VISCA and RS-422 VISCA control protocols; existing cameras can be upgraded with 4K output or NDI|HX functionality by purchasing a license through the ULMS platform, without the need to replace hardware.

Sony

   CORE STRENGTHS

Exclusive Technology and Core Advantages

Exmor R™ CMOS sensor high-resolution image technology

Equipped with Sony's proprietary 1/2.5-type Exmor R™ back-illuminated CMOS image sensor, it delivers 4K/60p video, exceptional low-light sensitivity, and ultra-low noise, ensuring clear and natural color reproduction whether in dimly lit lecture halls, brightly lit government assembly chambers, or mixed-lighting corporate environments.

All-IP Single-Cable PoE Deployment

A single network cable simultaneously transmits power (PoE+), real-time video streaming, and camera control signals, eliminating the need for extra cabling and simplifying installation in classrooms, auditoriums, and hard-to-wire locations. It also supports RTMP, RTSP, and SRT streaming protocols, enabling native integration into all-IP production workflows.

PTZ Motion Sync and Picture Freeze smooth transition

PTZ Motion Sync merges pan, tilt, and zoom movements into a single fluid camera movement, eliminating the abruptness of segmented movements in traditional PTZ systems. Picture Freeze maintains the last stable image while the camera repositions, ensuring viewers are not distracted by camera movement.

Unified multi-camera management of photo profiles and AI speaker tracking

Camera setting profiles can synchronously apply settings such as exposure and white balance to multiple cameras, ensuring image consistency in multi-camera setups. Integration with the Sony REA-C1000 AI Edge Analytics Appliance enables automatic speaker tracking and framing, eliminating the need for manual camera operation.

   AWARDS & RECOGNITION

Market recognition and awards

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